From cold-outreach pain to a predictable lead pipeline

The starting point

Marc Schnitzler started with around 1,800 followers on TikTok and about 400 connections on LinkedIn. His inquiries came mostly from classic, expensive cold outreach and purchased cold leads: unpredictable, costly and tedious. What was missing was his own reach and a brand that builds trust before a conversation even happens.

Our approach

We consistently positioned Marc as the trustworthy face of mortgage financing, with a clear message: ownership without the bank sales logic. For almost two years we have produced 15 to 20 videos per month, from the idea through editing to publishing.

• Content from real questions: we mine the comments for ideas and turn them into concrete calculation examples, such as "a family with €3,500 net, a property for €450,000 — is that possible, and what do the numbers look like?". This keeps followers involved with real figures.
• AI comment automation: for about a year, a TikTok-compliant AI answers the comments automatically. This saves Marc around five hours per week, and followers get an instant reply, which converts to inquiries faster.
• LinkedIn: for almost six months we have also been building his LinkedIn channel, for B2B visibility and to find new advisors to work with him.
• Email marketing: we migrated 45,000 contacts from CleverReach to KlickTipp, cleanly controllable by tags for B2B and B2C. Personalized newsletters and reminders based on a financing’s expiry date raise lifetime value and address follow-up financing directly.

The results

Around 1,800 became over 27,400 followers on TikTok, roughly a 15× increase, with individual videos reaching millions of views. According to Marc, his inquiries have grown many times over: expensive cold outreach turned into a steady inbound pipeline. In parallel, LinkedIn keeps growing (400 to 2,665 connections), the AI automation saves time every week, and the new email system (live since May 2026) lays the foundation for more recurring revenue and follow-up financing.