Gusto AI: an AI food product built from idea to live launch

The starting point

The decision we make most often – what to eat? – is still guesswork. Music has Spotify, video has Netflix, shopping has Amazon, yet food has no intelligence layer. That is exactly what we set out to build. Gusto AI is our own AI venture: we did not just conceive it, we developed and launched it ourselves – as proof that we deliver AI products end to end, not just advise on them.

Our approach

In June 2025, Gusto AI was just an idea. In July 2025 we started coding, and by early January 2026 the app was finished and in the stores – around six months in which we built everything such a product needs, A to Z: concept, AI, app, data infrastructure and go-to-market, all from a single team. The result is a personal food-intelligence agent on iOS and Android, where every interaction generates better decision data.

• The Taste Graph: a proprietary, self-improving model built from food photos, ratings, recipes and goals – the data layer no recipe app or chatbot has.
• Cross-context recommendations across cooking, delivery and dining-out: the right dish at the right time, instead of endless searching.
• Self-cooking as the wedge: a library of over 1,500 recipes through which every user builds their taste profile.
• A fully working data infrastructure and a validated, efficient acquisition funnel as the growth engine.

The results

A thesis became a working AI product: Gusto AI is live on iOS and Android, with a proprietary Taste Graph, an efficient acquisition funnel and a clear roadmap from the consumer-app wedge to food-intelligence infrastructure (POS network, API). This case shows what Grovia delivers end to end: conceiving, building, launching and growing AI products.