From a revenue plateau to a seven-figure brand
How we lifted a Swiss haircare brand out of a plateau as a one-stop partner and grew revenue from around €450k to over €1M in 24 months.
The starting point
The brand ran two Shopify stores, a B2B store for hair salons and a B2C store for end customers. At around €450k in annual revenue, growth had been flat for months. Reach, content and campaigns were running, but without a coherent strategy and without the next push.
Our approach
We first took over social media marketing only, completely rethought the content, and then expanded step by step into a full one-stop solution. Within 24 months we owned the entire digital growth:
- Social media & UGC: content reimagined from the ground up, with scalable production instead of one-off posts.
- Performance marketing across Google and Meta, consistently steered toward ROAS and profitable growth.
- Email and newsletter marketing via Klaviyo, for recurring revenue instead of only new customers.
- Shopify development for both stores (B2B and B2C), technical and content-wise, so traffic actually converts.
Individual tactics turned into a connected system in which reach, conversion and repeat purchase reinforce each other.
The results
The plateau at around €450k turned into a 68 % increase to roughly €745k within 12 months, and over €1M across both stores after 24 months. In parallel, online conversion rose by 153 %, the number of orders grew significantly, and reach across the DACH region expanded strongly: Germany +245 %, Switzerland +301 %, Austria +211 %. Direct touchpoints grew too, for example lead submissions by 300 %.
„Thanks to the collaboration we increased our annual revenue by an impressive 68 %. We feel in perfect hands with Grovia Digital."